How Canadian Online Casinos Drive Business with Incentives and Bonuses

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In 2019 alone, the online gambling industry accounted for over $53 Billion USD in spending, and shows no signs of stopping. In Canada alone, over $15 billion of consumer spending went to online gaming. Therefore, is it any wonder that Canadian online casinos are working hard to attract new customers to their sites? In 2020, more and more people are turning away from traditional brick and mortar casinos in favor of their online counterparts, easily accessible from the safety and security of home. In today's environment, that shows no signs of stopping, as the online gambling industry continues to grow.

For gamblers around the world, as well as in Canada, there is a certain appeal to online casino gaming. Where else can you play games and potentially win money, all while hanging out in your pajamas at home? Not only that, with online gambling, players aren't limited by geography. Players in Canada can play in casinos located in Malta, while Canadian online casinos can be visited by gamblers in Australia, Italy, Mexico, and countless other countries around the world.

However, with so many options, it can be hard to maintain any true customer loyalty. Therefore, to capture a larger portion of market share, Canadian online casinos are offering no deposit bonus opportunities for new players, drawing more gamers to their sites in the hope that players will stick around beyond that first visit.

Using Welcome Bonuses to Stay Competitive

In order to remain competitive, Canadian online casinos offer new player no deposit bonus opportunities on a regular basis. While Canada's online gaming laws live in a murky, gray area with little restriction online, players from Canada are a hot commodity for online casinos around the world, and Canadian online casinos themselves, are determined to secure their share of the market. As such, many Canadian online casinos, as well as their offshore counterparts, are offering aggressive no deposit bonus opportunities for new players.

New player no deposit bonus opportunities allow players to "test" a casino before making a financial commitment. They give players the opportunity to experience real money gaming, whether on table games such as blackjack or baccarat; slots; or even specialty gaming such as Keno or Bingo. Several Canadian online casinos vying for market share, are offering aggressive new player bonuses in the hopes of bringing on new regular customers.

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How Do No Deposit Bonus Opportunities Work?

No deposit bonuses are a great way for online casinos to drive new players to their website. New players input a no deposit bonus code into the system once they complete registration, and the designated amount of the bonus is deposited in the player casino bankroll for use within the casino. Players can use the bonus for a variety of gaming activities, such as slots, table games, or speciality games.

For Canadian online casinos, promotions such as new player bonuses, match play incentives, free spins, and even prize giveaways are all strategies used to drive new business to their site, rather than to competitive sites. From an online casino perspective, using a new player, no deposit bonus is a good strategy. With restrictions on withdrawal amounts and playthrough requirements, market studies have shown that Canadian online casinos, as well as their overseas counterparts, usually come out ahead from a financial perspective, even when offering a new player no deposit bonus opportunity.

New Player No Deposit Bonus Opportunities Benefit Everyone

Online casinos are big business in Canada. The Kahnawake Gaming Commission oversees over 250 online casinos, which combined, pull in a tremendous amount of profit. When compared to other countries, Canada is relatively relaxed in terms of gaming laws, and as such, gaming site owners clearly see an opportunity for success within the market. However with hundreds of overseas online gambling sites competing with Canada's casinos; bonuses, such as no deposit bonuses, match play and free spins, are tremendously necessary for driving business.

Win or lose, new player bonuses benefit online casinos, as well as the players, in Canada and elsewhere. Players get the opportunity to get familiar with table game play, as well as slots and other specialty games without having to make a financial commitment upfront. Meanwhile market studies show that for nearly 60% of Canada's online gamblers, bonus opportunities are identified as a major deciding factor when deciding what casinos to frequent. In fact, when asked about the importance of bonus incentives when selecting a casino site, over 75% of Canada's gambler community categorized bonuses and incentives as "extremely important" when selecting a gaming site preference.

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Gamer Perspective - Making the Most of Your Promos

Within Canadian online casinos, as well as casinos overseas, bonuses, such as free play, match deposit incentives, along with new player bonus opportunities, are a huge driver of business into the individual casino sites. As a player, there are certain tips and tricks to help make the most out of bonus incentives. First, review the odds. Casinos are required to supply consumers with the winning percentage or odds for various games when requested. Additionally, most slot payout percentages are available online for review. By reviewing this information, players can get a sense at which games provide the best opportunity for payout.

Additionally, most casinos have some variation in the percentage of each bet that is applied to playthrough requirements based on game. Simply stated, for every $1 bet, some games apply more of that dollar to the playthrough requirements than others. Slot games, for example, usually apply the highest percentage of the total bet to the playthrough requirement, typically 100%. So, for every $1.00 from a no deposit bonus that is bet on a slot, the entire $1 is applied to the playthrough. Other games may only apply 50% or less of each dollar bet toward the playthrough requirement. For players looking to cash out, it is important to study the game odds and review the specific playthrough information.

The Bottom Line

With a thriving online gaming market, the Kahnawake Gaming Commission oversees some of the most competitive online casinos in the world. Striving to take a larger share of the overall gaming market, many Canadian online casinos are offering high value incentives, including match play, free spins, and new player no deposit bonus opportunities. For both players and casino sites alike, these bonuses offer a wealth of benefits. For players, they provide an opportunity to try different games without a major financial commitment, while for the gaming sites themselves, incentives and bonuses are one of the major factors that keep their clients coming back, week after week.

In 2020, the online gaming industry is expected to exceed $66 billion in revenue, with a large portion from Canada - with competition fierce, casinos offer new bonus opportunities on a weekly basis. For players, this means more opportunities for free play, match play and no deposit bonuses, so players should keep an eye on the changing incentives by casino, and capitalize on the competition within this thriving market. Please remember to always gamble responsibly.